Why Use Email Marketing in 2011?
Email marketing is one of the most powerful marketing tools available in business today. Any business can achieve outstanding results, and the return on investment makes it an incredible way to maximize your profits.
Here are five reasons you should consider using Email Marketing in 2011 for your business:
1) It’s Affordable
There has never been a more affordable, convenient way to keep connected with your customers, investors, or anyone your business needs to be in contact with. Email marketing is much more effective per-capita; unlike direct mail, there is virtually no production, materials or postage expense. In addition, there are self-service solutions available that let you eliminate agency creative costs as well. Email marketing is 20 times more cost effective than direct mail, and costs fractions of a penny per email.
2) It’s Effective
Email marketing allows you to communicate with existing customers and prospects instead of waiting for them to return to your Web site or storefront. You can target emails by source, interest, or list.
Overall, email communications sent to your lists, can vastly improve the return on investment of all of your lead generation and customer retention programs. Email just works.
3) It’s Immediate
Email marketing has two great advantages over other marketing vehicles. First, with the self-service tools available, anyone can create and send compelling email newsletters, promotions, or announcements in just minutes (not days or weeks like other advertising methods). No agency or production time is required to create and send professional communications. Second, email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Initial campaign response generally occurs within 24-48 hours of the time the email campaign is sent…that’s immediate response.
4) It’s Measurable
Unlike other marketing tools, results from email campaigns are easy measurable. It’s easy to see how many of your recipients actually opened your email, and how many followed up with a visit to your website. Results are reported in terms of “opens”, which report how many people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your email, and in a many cases, who actually clicked on those links. It’s easy to keep track of which specials really work, and which don’t; that’s how Email marketing gives you measurable, quantitative results.
5) It’s Easy
Email marketing is easy; you can create professional, beautiful marketing materials without the hassle of traditional print marketing. Most email marketing systems (including FoxMail Pro) include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest is done for you. Email marketing is simple, and extremely powerful way to stay in touch with your customers.
It’s time to put email marketing to work for your business!
