Every Door Direct Mailer
Monday, March 26th, 2012We get asked frequently about mailers and postcards and what is the best way for businesses to get the most bang for their buck. Whenever this subject comes up, we talk about one of the USPS biggest secrets: Every Door Direct Mailer. The Every Door Direct Mailer (EDDM) program is an incredibly cost effective way to reach—well—every door in a specific mail route for a very low cost point. In-fact the cost to mail to every door on a mail-persons route is a fraction of the cost of traditional list-based mailings. So an obvious question becomes: What are the benefits and limitations of Every Door Mailers?
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